Pucci creates outfits for Rita Ora

Rita Ora was one of pop’s biggest breakthrough stars in 2012 and the “How We Do (Party)” star has kicked off 2013 in style with the announcement that Peter Dundas of Italian luxury label Emilio Pucci has designed the costumes for her latest tour. 

Norwegian creative director Peter Dundas worked with the 22-year-old singer to create a series of costumes packed with her signature urban glamour. “I was thrilled to design the costumes for Rita’s ‘Radioactive Tour,’ from the moment I met Rita we’ve had a great connection and doing something like this together felt like only a natural progression,” he said.

Maintaining freedom of movement was vital for the Kosovo-born British star’s extravagant dance routines and choreography, “the costumes have impact and flamboyance in a way that feels personal to Rita whilst staying true to the Emilio Pucci aesthetic,” added Dundas.

High fashion regularly meets music onstage. Just last year Givenchy’s Riccardo Tisci produced some glamorous black and gold looks for Madonna’s performance at the Super Bowl. 

Luxury brand Emilio Pucci was founded in 1947 when the eponymous Italian count, fighter pilot, and adventurer turned his hand to fashion design.