& Other Stories launches first US store

& Other Stories will open its first US store at 575 Broadway in New York City. The location will stock the brand’s women’s ready-to-wear collection, shoes, bags, jewelry, and beauty products, and US shoppers can also buy the ranges on the web at stories.com, with online shopping launching at the same time as the physical store.

“We speak to women as individuals with the ambition to inspire and empower them rather than dictate how to dress,” explained Sara Hildén Bengtsson, Creative Director. “Personal style is all about diversity and telling a story of your own.”

Located in the heart of the hip SoHo district in Manhattan, the 600 square meter store will also have a separate entrance at 146 Mercer Street. 

Designed by ateliers in Paris and Stockholm, the buzz-worthy separate line from Swedish fashion giant H&M launched in March 2013. & Other Stories currently have stores in Antwerp, Barcelona, Berlin, Brussels, Copenhagen, Cologne, London, Milan, Paris, and Stockholm, with a Hamburg location also opening on October 17.