Acne unveils underwear

Posted on

Acne has revealed a new collection of Pima cotton underwear styles for men and women. Prices range from €40 to €60 for the different men’s styles (including boxers and briefs) while the two women’s styles are priced €40. The different models come in a range of neutral tones from sand, khaki green, and gray putty to classic black and white.

“Underwear should be beige or skin colored, because I prefer no underwear,” explained Jonny Johansson, Acne Studios Creative Director.

Set to launch October 16, the pieces will be available online and in select Acne stores. It’s not the first time the company has entered the underwear market, with Acne having previously tested the waters back in 2009/2010 with its men’s collections, as seen in this fun trampoline film from the Swedish label:

Written by

Leave a Reply

Your email address will not be published. Required fields are marked *