J Brand jeans to launch capsule with Simone Rocha

Posted on February 7, 2014

Simone Rocha will create a capsule collection for J Brand Jeans set to hit select retailers in late 2014. Previous J Brand collaborations include capsule collections with Christopher Kane and New York City designers Proenza Schouler.

“Simone has developed such a strong aesthetic in a very short space of time,” said J Brand CEO Jeff Rudes, explaining his choice of designer. “Her maturity and sense of direction as a designer is unparalleled for her generation; we are thrilled to have Simone creating a capsule collection with us.”

In December, Rocha was awarded the British Fashion Council’s Emerging Womenswear Designer award for 2013, and as the daughter of Irish fashion legend John Rocha, the 27-year-old certainly has the industry in her blood.

The Dublin-born Central St Martins graduate was thrilled with the news: “It’s an exciting prospect to work on this project, learn from J Brand’s denim expertise and see how it evolves over the coming months in the run up to the winter launch.”

The collections will be unveiled to press and buyers in July before hitting stores and online at Jbrandjeans.com later in the year.