Spring-Summer 2015 – Erdem’s designs are renowned for seeking to make women beautiful, not sexy, and this collection was no exception. The cut of dresses in the collection were focussed on the female silhouette and proportions, with particular attention to detail to the waist of the pieces, either by cinching in or embellishing the natural waist of the dresses.
In order to enhance the focus on the feminine quality of the collection rather than sensuality, small sections of flesh were revealed in each piece, and the erotic effect created by this was counteracted by covering up other parts of the body. For example, a tea-length strapless dress in the collection had a small, triangular cutout at the midriff, emphasising the waist, thus highlighting the tone of femininity, yet digressing away from sexiness. The Erdem collection featured a range of fabrics which would not normally be used in dressmaking, in a range of colours, emphasising a willingness to push boundaries.
Hair was worn away from the face, with minimal makeup worn, in order to maximise the impression of natural, feminine beauty. Black ankle boots and black and gold knee-high gladiator sandals completed the collection.