What do cheating women wear?

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The site surveyed 52,390 of its female users, and it turns out that Banana Republic is the preferred clothing brand of cheating women. 

AshleyMadison.com CEO Noel Biderman explained how the brand’s “business casual merchandise perfectly suits the busy working woman, juggling work and family,” which matches the profile of the site’s average female user — “a professional woman in her early 30s.”

Runner-up on the list is preppy-fashion retailer J.Crew. Meanwhile Victoria’s Secret is the top underwear choice for an extramarital fling, with 69 percent of the site’s cheating women picking the US brand. 

Here’s the full list of clothing brands:

1) Banana Republic

2) J. Crew

3) Macy’s

4) Ann Taylor

5) H&M

6) Bebe

7) Lane Bryant

8) Chico’s

9) Lululemon

10) JC Penney

Meanwhile, more than a third of the women surveyed said they spend more on their appearance since they started cheating, and 27 percent have a secret credit card to fund their purchases. “Becoming more concerned with one’s appearance is often a dead giveaway for an affair,” said Biderman. 

First launched in 2001, the site now boasts 17 million users around the world. Competing with traditional online dating sites like Match.com or eHarmony, Ashley Madison directly targets married men and women who want to partake in a secret affair. 


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