Victoria Beckham’s New Merged Line Revealed
It was last month announced that Victoria Beckham would be merging her Victoria Beckham Denim line into the Victoria, Victoria Beckham collection – and today the result of these two juxtaposing lines coming together has been revealed.
Looking to the circus as her frivolous source of inspiration, the key aesthetic aim was “striking colour combinations and graphic motifs of fairground iconography” as her starting point.
Addressing the collection, Beckham has said “The Victoria, Victoria Beckham category has always reflected the other side of my wardrobe and this season has further developed with the integration of the denim collection and a broad range of separates for the first time… I focused on creating pieces that are easy to wear but still feel special. There is still a sense of fun within the collection and I am excited to see it to continue to develop and evolve into what I believe is a unique proposition for my customers wardrobe.”