Thomas Pink ask ‘Which Shirt Are You?’
Thomas Pink, based on London’s famed Jermyn Street, is asking men to decide which shirt style they prefer with a new campaign called ‘Which Shirt Are You?’
The first volley is a series of short films which launched Monday featuring famed food artists Sam Bompas and Harry Parr of Bompas and Parr, young musician Clement Marfo, and Charles Morgan of sportscar maker Morgan Motor Company.
The three videos show the men in Classic Fit, Slim Fit and Super Slim Fit cuts, all sharing their own ‘shirt tales’ and the inspirations behind their lives and work.
“We wanted to celebrate the shirt — a simple item, but one which is both a uniform and an everyday armor. It is the cornerstone of most wardrobes and is routinely worn by as diverse a selection of individuals as one could imagine — from schoolchildren to presidents, the world over,” explained Thomas Pink Creative Director, Florence Torrens.
There will be further content and films to follow in July and September, but the company is also reaching out to the public, who have been asked to supply their own photos with the #WSAY hashtag. Thomas Pink will be awarding giftcards as prizes to the weekly winners of the competition.
Check out the experience at www.whichshirtareyou.com
