The Reason Behind The Popularity Of Fashion Jewelry

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People have been wearing jewelry from ancient times. It not only emphasizes their features but also makes them look more beautiful with the colors. However, with time, the jewelry trends have changed. From heavy overall jewelry, people have shifted to minimal ornaments. Also, nowadays, more people choose fashion jewelry over the fine one. Wholesale fashion jewelry is popular due to various reasons. The most significant ones are:

They Are Cheap

Fashion jewelry’s price is the main reason for its popularity. Fine jewelry requires too much investment, which increases its chances of getting stolen. Imagine someone buys a piece of jewelry with all their hard-earned money, and it gets stolen or snatched. Not only will they lose the money, but the thief might harm them too. That makes the fine jewelry very risky to wear.

On the other hand, fashion jewelry consists of regular metals, so they are not expensive. So they do not require much investment and the feat of getting stolen is not there at all.

More Variety

Fine jewelry has limited design options, and a single piece cannot be paired with every outfit. With fashion jewelry, people can find more variety of designs, colors, and shapes. So they can choose from a wide range according to their needs. Also, they can buy them in wholesale to match different pieces with different outfits. That makes fashion jewelry more useful.

With so much variety, people can wear it for any occasion. For example, if they are going to a party, they can pair a heavy or light sparkling piece with their dress, or while going to the office, they can opt for simple and minimal designs. Besides these designs, you can shop for more options in jewelry stores.


Everybody would agree that fine jewelry requires maintenance. It cannot be kept just anywhere; it has to be secured in a proper place. Not correctly handling fine jewelry can result in reducing its life, and when someone is investing so much money in something, they want it to run for a longer time. Also, this exclusive handling makes it inconvenient to carry these pieces anywhere.

The problem of maintenance and convenience gets solved with fashion jewelry. It does not require much maintenance and can be stored anywhere. That makes carrying the jewelry easy. So people can quickly put it in their bags while traveling, or when they have to change later in the day.

Can Be Bought Online

Online availability of something highly increases the convenience for the buyer. And when people can buy something easily online, the popularity of that thing automatically grows. Several online platforms deliver fashion jewelry to the buyer’s doorstep. So people can purchase fashion jewelry while sitting at the comfort of their home.

Though there are some online fine jewelry platforms as well, they are not as popular because people prefer buying expensive items in-person. So the platform’s usability degrades.


When people are getting a cheaper alternative to fine jewelry, why would they want to buy the expensive one? Fashion jewelry, on the other hand, proves to be highly useful with its wide range of variety and lower costs. People can wear fashion jewelry almost everywhere without any fear of it getting stolen.


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Written by Lola McQuenzie

Lola is one of our busiest writer. She has worked for Catwalk Yourself since 2007. Lola started working with us after she graduating from Central St Martins

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