Solange Knowles goes Brazilian for Puma

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The singer has created a Brazil-inspired sneaker collection titled ‘Girls of Blaze’ that is set for a February 2014 release. An excited Solange Knowles announced the collection and her new role to the world via her Instagram and tumblr accounts:

“After years of art directing my own projects and visuals, including music videos, photo shoots, album artwork and web content among many others, I am extremely excited to announce that I am now able to apply my passion for all things design into my new roll as an Art Director for the iconic PUMA!!!” said Solange.

This summer, Solange worked with four designers, including Gerlan, William Okpo, Hisham Bharoocha to reinterpret the classic Puma Disc sneaker. 

“It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams. I’ve had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artists, photographers, graphic designers to create activations that really celebrates both mine and PUMA’s approach and philosophies,” she continued.

The shoes should hit stores early next year.

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