Simone Rocha for J Brand puts a casual twist on ruffles

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J Brand has teamed up with Simone Rocha, winner of the 2013 Emerging Designer prize at the British Fashion Awards for a new capsule. 

The 14-piece womenswear collection offers a range of slim-fit and boy-fit jeans, and dress, skirt and jacket options with some of the designer’s signature ruffled designer touches. For Rocha, still in her 20s and having grown up as the daughter of Irish designer John Rocha, it was exciting to “learn from J Brand’s denim expertise.” 

The collection will arrive online and at Dover Street Market’s different international locations on November 14. Then on December 1, the pieces will hit retailers including Selfridges, Net-A-Porter, Browns, Bergdorf Goodman, Bon Marche, Montaigne Market, 10 Corso Como and Isetan.

Launched in 2004 J Brand has previously collaborated with Proenza Schouler and had a five-season partnership with Scottish designer Christopher Kane. 

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