Prada reveals Fall-Winter 2013 film

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A new minute-and-a-half long video released Monday by Prada shows off some of the brand’s latest womenswear, soundtracked by the Cocteau Twins’ “Shallow Then Halo.” The girls step into the light to audition to an unseen producer, reading from a script to proclaim: “I am not who you think I am.”

As ever, creative director Miuccia Prada cast plenty of big names in the film, which features nine of the world’s biggest models, including Freja Beha Erichsen, Catherine McNeil and Chinese star Fei Fei Sun. 

Prada also likes a multi-tasker. When she’s not modelling for brands like Dior, Proenza Shouler and Lanvin, campaign star (and Prada show-opener) Amanda Murphy works as an X-ray technician.

Fellow Prada model Cameron Russell, who takes center stage in the film, is a Berkeley Economics and Political Science major who has spoken at a TED talk and now works with tech start-ups, while French model Caroline De Maigret has a second career as a music producer. 

The brand calls the film, which was shot by famed fashion snapper Steven Meisel, “a dance between reality and fiction,” adding mysteriously that “these women are not who you think they are…”. Just like last season’s bizarre and poetic flower-themed film for Spring-Summer, we think it’s all just a fun fashion fantasy. 

Watch the video:


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