Bulgari shows new jewelry collection during Paris haute couture week

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First presented in Portofino in late June, this new haute jewelry collection celebrates the Italy of the 1950s and 1960s, and was inspired by the Italian idea of “Dolce Vita” and the beauty icons of the time. 

Not only the face but also the muse for the Diva line, Carla Bruni attended the presentation at Hotel Potocki in Paris. She showed up wearing a sublime blue necklace by the Italian jeweler.

The Diva jewelry sets feature very colorful stones in chic, refined styles.

As previously announced in March, Bulgari chose France’s former First Lady to promote its jewelry collection, with a campaign shot by American photographer Terry Richardson. Set in Rome, the campaign should be released next September.


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