Penelope and Monica Cruz team up to design new Agent Provocateur line
After starring in the A/W 2012 Agent Provocateur campaign “Wilhelmina: Show Your True Self,” Monica has built a strong relationship with the lingerie brand, and is now teaming up with her sister to design a diffusion collection which will be called L’Agent.
The sisters will work with Agent Provocateur’s creative director Sarah Shotton to produce the collection, which is set to appear in August 2013. Sold in department stores, the collection won’t be available in the main Agent Provocateur boutiques, which have undergone a recent expansion and will number 72 by the end of the year.
According to the brand, L’Agent will be “competitively priced,” with Women’s Wear Daily suggesting on Wednesday that the average price for the collection will be around $64.
This is not the first time that Penelope and her sister have worked together for a clothing brand. The Cruz girls have previously fronted campaigns and designed collections for Mango and Samantha Thavasa.
Agent Provocateur was founded by Vivienne Westwood’s son Joe Corre and his wife Serena Rees in 1994. The pair opened their first boutique in Soho, London, and the business has expanded globally since. Previous faces of the brand include Kate Moss, Kylie Minogue, and Maggie Gyllenhaal.