Moscot debuts new campaign

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Moscot is nearly 100 years old, and the Lower-East side institution has unveiled a new eyewear campaign with a two-for-one twist. 

The fourth-generation family-owned eyewear specialist has come up with an innovative new solution to debut two new lines of glasses in one campaign.

Both the Moscot Originals collection (based on vintage glasses from the archives) and the Moscot Spirit collection (brand new designs for fall) appear in the images, with the frames modeled by six sets of identical twins. The tagline? “Good genes run in the family.”

The brand clearly enjoys ‘keeping it in the family’ as the images were shot in Brooklyn by Moscot’s own company co-president Wendy Simmons.

“Identical twins perfectly reinforced the message that good genes really do run in the MOSCOT Family,” said Simmons. “We want fans to understand that a MOSCOT frame is a MOSCOT frame, regardless of Collection, and if you like the qualities and aesthetic of the Originals Collection, there’s no doubt you’ll love the Spirit Collection too. We’re very excited.”

The glasses in the collections retail from Tuesday for $240 to $270 in Moscot boutiques and online, and will hit high-end optical stores on September 17. 


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