Lorenzo Serafini joins Philosophy by Alberta Ferretti as creative director

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The appointment of Lorenzo Serafini as creative director at Philosophy fills a position open since May this year when British designer Natalie Ratabesi left the role, and moved to Los Angeles-based label Vince

The choice looks solidly Milanese: the designer having trained at the Naba-Nuova Accademia di belle arti di Milano, then working for Roberto Cavalli, before landing at Dolce & Gabbana, all based in the Italian fashion capital. 

His first collection will be for the pre-fall 2015 season, with a Fall/Winter 2015 runway debut at Milan fashion week set for February 2015. Serafini described himself as ready to explore “deep and stimulating thoughts and ideas” in his new tenure. 

Massimo Ferretti, President of parent company Aeffe, placed the appointment within the context of a wider “journey of creative reorganization of our brands that began several seasons ago” (alongside Alberta Ferretti and Philosophy, Aeffe also produce and distribute fashion labels including Moschino, Emanuel Ungaro and Cédric Charlier). Belgian designer Charlier is set to add a men’s line within the next few seasons, while Moschino and Ungaro have recently been revitalized by the appointments of Jeremy Scott and Fausto Puglisi, respectively. 

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