Hugo Boss reissues iconic pieces to celebrate 20 years of its Hugo label

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In 1993, the ready-to-wear brand launched the label under the artistic direction of Peter Littmann. The success of the line propelled Hugo Boss to its leading position among menswear brands.

In honor of the anniversary, Hugo Boss has presented its limited edition “Red Never Follows” line, consisting of 20 signature pieces. The line includes ten items for women, including the “Myas by Hugo” coat, the black “Lalya-L” pumps, and the red “Anselin” blazer, with its square cut.

Among the 10 menswear pieces in the line, designed to illustrate the virility and elegance of “the Hugo Boss man,” the brand offers the traditional black “Adris/Heibo1” suit, the dark red “HUGO 734” jeans, and even a stylish set of headphones with the Hugo Boss logo.

For this prestigious line, Hugo Boss invited 20 international designers to provide their interpretation on the non-conformity and avant-gardism that have characterized the brand over the past two decades.

The “Red Never Follows” line, exhibited at the Saatchi Gallery in London from July 31 to September 1, is making its way to select stores worldwide this fall.



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