H&M to show new ‘Studio’ line in Paris

H&M will show its new line ‘H&M Studio’ during Paris Fashion Week.

February 26 will see the label show off the key ‘seasonal fashion collection’ of statement pieces, which is designed by its own dedicated studio.

“It’s so exciting to show H&M Studio in Paris, and to present the season’s key trends and pieces in one collection. H&M Studio is about our love of fashion, at the heart of everything we do,” explained Ann-Sofie Johansson, H&M’s creative head of design.

Last year the brand pulled off one of Paris fashion week’s biggest events, with a show held in the grounds of the famed Musée Rodin. The runway collection was shown off by some of the fashion world’s biggest names including Lindsey Wixson and Cara Delevingne, while celebrities including Ashley Olsen, Chloe Moretz and Emma Roberts were all in attendance.

This year’s show will be livestreamed online via the brand’s website.