Free People hunt down the stars of tomorrow

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Working with IMG Models and famous fashion talent agency Jed Root, Free People hunted for emerging stars with an open call contest. The winners appear in the brand’s June e-catalog, which also features American supermodel Erin Wasson shot by Guy Aroch. Here they are: 

Photography – Jens Ingvarsson

The Ukrainian-born photographer lived and worked in Asia as a photojournalist for a number of years before moving to New York City to kick off his fashion career. 

StylingJill Mason

The Portland, Oregon-based floral stylist owns her own flower shop and also founded her own art-direction agency, HART

ModelingElizabeth Sawatzky  

North Carolina-born and now living in Frisco, Texas, the 18-year-old model is an exciting new face to watch, and one that certainly matches Free People’s own real-life approach. 

The open call is a growing trend in fashion, with brands including American Apparel regularly holding open castings for its campaigns and lookbooks, including a special request last summer for transgender models. 

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