Free People hunt down the stars of tomorrow
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Working with IMG Models and famous fashion talent agency Jed Root, Free People hunted for emerging stars with an open call contest. The winners appear in the brand’s June e-catalog, which also features American supermodel Erin Wasson shot by Guy Aroch. Here they are:
Photography – Jens Ingvarsson
The Ukrainian-born photographer lived and worked in Asia as a photojournalist for a number of years before moving to New York City to kick off his fashion career.
Styling – Jill Mason
The Portland, Oregon-based floral stylist owns her own flower shop and also founded her own art-direction agency, HART.
Modeling – Elizabeth Sawatzky
North Carolina-born and now living in Frisco, Texas, the 18-year-old model is an exciting new face to watch, and one that certainly matches Free People’s own real-life approach.
The open call is a growing trend in fashion, with brands including American Apparel regularly holding open castings for its campaigns and lookbooks, including a special request last summer for transgender models.