Fendi gives Beats by Dre a dose of Italian luxury

The headphones are crafted in selleria leather and handstitched by Fendi’s artisans. An ultra-luxe black crocodile leather version was also created to celebrate the launch.

They’ll hit stores with ten color options including sunflower yellow, fire red, emerald green, blackboard and asphalt, all in ton sur ton design with the Fendi logo on the side and top. 

Last year Beats by Dre unveiled a collaboration with New York City-based designer Alexander Wang for limited edition versions of the brand’s Pill speaker, Studio headphones, and Urbeats earbuds. Fashion and tech collaborations are an increasingly big business, and Diane Von Furstenberg’s Google Glass frames went on sale to the public Monday via a Net-à-Porter.com.