Fashion films of the week: McQ, Chanel, Loewe
McQ Alexander McQueen
The London-based brand has released this short film featuring the McQ Alexander McQueen Men’s Spring/Summer 2014 Collection. We love the grungy VHS aesthetic and the cool camera effects.
http://youtu.be/cNTVcz6cC9Q
Chanel
Chanel has served up a musical and visual delight as the luxury brand’s ‘Chance’ perfumes and beauty products dance around and show off in an unpredictable, acrobatic and playful short film.
http://youtu.be/hn2_mrlnuNs
Loewe
This quick video shows off the Madrid-based brand’s latest accessories with a quirky split-screen aesthetic. On one side you can watch someone layering Loewe’s nude-colored ‘Skin’ collection of bags with tulips, while on the other, a figure deconstructs a pile, unzipping bags and shaking out petals to a classical soundtrack.
http://youtu.be/-HCu70KWrGI