Fashion films of the week – Armani, Dior, Chanel

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Emporio Armani has released this cool video to promote its new Swiss-made watch collection (a first for the Italian brand). We loved the Swiss bank vault setting and the cool horological elements.

This teaser film for the new Dior Addict Fluid Stick has got us all excited with its #THISISNOTALIPSTICK tagline and colorful visuals. We can’t wait to see more.

Part of a series of trailers released over the past week to promote the Chanel J-12 watch line, this slick black and white film cleverly reappropriates a pair of lady’s legs poking out of the back of a sports car. Enjoy!

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