Fashion fans can order Anthony Vaccarello x Versus Versace fresh from the runway

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The Versus Versace runway show is set to take place on September 7, and the special collection with Anthony Vaccarello will have no lag time between its presentation to the fashion elite and consumers.

The brand is joining the recent trend for immediately shoppable collections, spearheaded by Burberry in 2013 with its Runway Made to Order service, which allowed customers to pick raincoats straight from the runway and order them with customized engraved labels.

This season BCBG Max Azria and sister brand Hervé Leger have also announced a partnership with the LiketoKnow:It application which will allow fans of the brands to shop the new collections via Instagram after the show pics go up. The Versus show will be livestreamed on the Versus site, with clothes available to order right away after. 

Previous Versus Versace collaborations have included capsule collections with footwear brand Superga, singer MIA, and British designer J.W. Anderson. 

Check out the teaser video at

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