Evolution of Women’s Ethnic Wear Segment and its Impact on the Global Market

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If there is one thing about fashion trends, it is that they are as fickle as emotions. What is today a trend is tomorrow a forgotten memory. In this kind of fast paced, unforgiving landscape, a trend can be forgiven for being overlooked once it’s time has passed.

But for Indian women’s ethnic wear, this hasn’t been the case. A merger of a dedication to preserving the Indian culture through dressing and an increased business interest in Indian ethnic wear has kept the industry evolving.

This article will explain this evolution and how it has impacted the global market.


How Women’s Ethnic Wear has Managed to Evolve, not Fade Away

The Indian people are a deeply cultural people. The culture is evident in almost all they do, and this is a strong point for Indian women’s ethinic wear. For a long while, ethnic wear was the only option for Indian women, but not any more.

The market for Indian ethnic wear is projected to reach around $23 billion in 2023, with much of that belonging to women’s ethnic wear. If you haven’t gotten in on the act, you can do so by purchasing stylish anarkali suits at Style Mantra.

Another big reason for the evolution of Indian ethnic wear is the widespread access of Indians to the internet. This allowed them to showcase their outfit to the western world.


In a move that speaks of the Indian resolve to remain true to their tradition, Indian ethnic wear was fused with western designs. This is what gave birth to Fusion wears. The aforementioned widespread access to the internet in India also worked in the favor of fusion wear, as it provided the e-commerce platform.

This led to massive sales of fusion wear, and it still does. TechnoPak estimates that women’s ethnic wear commands a whopping 70% of the women’s wear segment. This will only rise, as more and more Indian millenials have access to the internet and increased purchasing power.

Another reason women’s ethnic wear has gained much popularity and evolved is that it is also considered as an official wear. In the past, ethnic wear used to be something worn to parties and social functions. But with the advent of fusion wear, you are considered to be formally dressed if you wear ethnic wear. In fact, India’s leader only wears ethnic wear. This alone has done wonders for the popularity of ethnic wear.



It’s Impact on the Global Market

Global fashion markets for women’s outfits include a broad category of products, ranging from ethnic wear to casual and formal clothing. A key prevailing trend is also a conscious shift to environmentally friendly clothing, based on a trend of sustainable fashion.

This trend holds the key to understanding the impact of ethnic wear in global markets. Ethnic brands are aware of the trend and have made the necessary shift. They now make environmentally friendly outfits, make use of dyes free of chemicals, etc. Block printing offers a big advantage here for ethnic wear brands, both for environmentally friendly fashion and stylish ethnic wears.

With the ever increasing size of the female workforce, there are continually more customers to produce formal women’s wear for, and this plays into the hands of ethnic wear brands. This is because ethnic wear is considered formal wear. Also, the fact that famous people such as Hilary Clinton have worn ethnic wear on visits to India has done the women’s ethnic wear segment a world of good.


More and more people are getting ethnic wear, even outside of India. The global market has embraced ethnic wear, mostly in the form of fusion wear. Evidence of this is in the sales and history of Manyavar, an Indian ethnic wear brand with stores in the United States, etc.



The fusion of ethnic wear with ideas from  westernization has made it much more popular, and the Indian culture itself drives it.

In all, ethnic wear has positioned itself to be an easy, affordable and trendy choice for women for years to come.


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Written by Lola McQuenzie

Lola is one of our busiest writer. She has worked for Catwalk Yourself since 2007. Lola started working with us after she graduating from Central St Martins

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