DSquared2 duo open Milan restaurant

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Ceresio 7 will open with a glamorous cocktail party this Thursday after Wednesday’s Dsquared2 runway show, as the city celebrates the start of its biannual fashion week. 

Set on the top floor of the brand’s Milanese headquarters, and looking over the city, the penthouse restaurant also houses two pools, and options for indoor and outdoor eating.

“If you are stuck in Milan there is no place to go, as public pools here are noisy and not chic. We had London’s Shoreditch House in mind, but here you need to reserve, this is not a by-member but by-capacity locale,” Dan Caten told WWD.

Interior design was in the hands of Storage Studio and Dimore Studio, while the staff will wear Dsquared2 uniforms, “classic, unisex, with long Thirties aprons, long ties, white shirts and black gabardine pants — and sleek hair,” according to Caten.

The food will be taken care of by chef Elio Sironi formerly of the Bulgari Hotel (the luxury brand’s first hotel opened in Milan in 2004), with the menu featuring seasonal Italian classics (plenty of wood oven baked dishes), a domestic wine list and champagne.

Hospitality is a natural brand extension for fashion labels; last month Versace announced its third Versace Palazzo hotel, set to appear in Macau. Fellow Italian designers Giorgio Armani and Roberto Cavalli have also invested in luxurious cafés, restaurants and hotels. 

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