Christopher Walken stars in new films for Jack & Jones

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Jack & Jones is celebrating its premium wool line with a new series of films titled “Made from Cool,” starring actor and style icon Christopher Walken. 

Soundtracked perfectly by the glowering sounds of Nick Cave and the Bad Seeds’ “We Real Cool” (“Who took your measurements from your toes to the top of your head?” Cave croons) the 70-year-old actor, playing the role of a superhero tailor, cuts fabric, shapes suits, and attaches buttons with his bare fingers in a dark New York City loft space. 

In another one of the ads, this one showing off the brand’s premium sweaters, Walken knits at lightning speed while staring off the camera with inimitable resolve, before cutting the final thread with a scissor-like snap of his fingers.

The Oscar-winning star of “The Deer Hunter,” “Pulp Fiction” and Bond film “A View to a Kill” among legions of other hits has mostly shied away from commercials, making this latest project all the more fun. With over a thousand stores in 38 countries, Danish-owned label Jack & Jones is one of Europe’s largest menswear brands. 

Check out the videos on YouTube:

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