Chanel launching Aspen pop-up

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Aspen, Colorado, one of the world’s most famous mountain resorts, will play host to the first ever Chanel pop-up store (or ‘Ephemeral Boutique’ in the brand’s own words) in the USA.

It’s the second time Chanel has recently headed to the States, and fittingly, the store will hold the Métiers d’Arts Paris-Dallas 2013/14 Collection which was first unveiled last December at the Art Deco-styled Dallas Fair Park in Texas. 

The Aspen space, located at Casa Tua, will mix modern and traditional elements to showcase the Wild West-inspired collection. The store will launch with a private event on June 26, and will be open to the public from June 27 through July 6. 

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