Chanel heads to São Paulo with traveling exhibit

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Chanel has released a short video set to whet the appetite of fans of the brand in South America. The one-minute -ong film features stunning shots of the São Paulo skyline, cut with black and white hands revealing the location of the next “Little Black Jacket” exhibition, all soundtracked by the strings of Andrew Blaney’s “Web of Intrigue.”

Set to take place from October 31 – December 1 at the city’s OCA museum in the Parque do Ibirapuera, the exhibition will offer free admission to the city’s 11 million inhabitants. 

The brand’s creative director Karl Lagerfeld (a renowned photographer in his own right) has added to his snaps of celebrities and famous fashion personalities dressed in Chanel’s famous jackets for the exhibition, which is curated by stylist and editor Carine Roitfeld.

Since the exhibition’s debut in April 2012 in Tokyo, the show has traveled around the world, including visits to Beijing and Shanghai this summer. There will be more information on the exhibition available via the Little Black Jacket website.

Watch the Sao Paulo preview:

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