Burberry’s latest customization project lets consumers get their own personal runway look

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The latest pieces saw Christopher Bailey update classic Burberry designs which were originally created for activities including shooting, motoring and cycling, adding an equestrian touch with blanket-stitched edging. Colors fall within the collection’s autumnal palette with geometric patterns and leaf and thistle motifs.

Starting from September, you’ll be able to order your own version of the Fall/Winter 2014 ponchos and the Heritage scarves, featuring your initials, online via Burberry. The cashmere ponchos and scarves are dyed and spun into yarn and woven into cloth on traditional looms in Scotland at a family-run mill established in 1797. They are then customized with a choice of up to three initial letters at Blyth on the Northumberland coast.

Burberry has previously allowed customers to add their own mark to clothing with its ‘Runway Made to Order’ service which let fans of the brand pre-order outerwear and bags with their names engraved on special nameplates inside the coats and purses. 

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