Beyoncé unveils new H&M video

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Beyoncé fans got an a extra treat today as the singer’s official YouTube channel released a one minute 30 second version of the video commercial shot by the star earlier this year for the Swedish brand. 

The commercial was directed by Jonas Åkerlund (who has also made music videos for Maroon 5, Rihanna, and Lady Gaga) and is soundtracked by a brand new song by the Houston-born star, titled “Standing On The Sun.”

Featuring Beyoncé in a number of beachwear looks, including a tie-dye kaftan coverup, a black bikini, a digital print swimsuit and an elegant evening look, the video sees Beyoncé strutting her stuff in the seaside location with the support of her impeccably choreographed backing dancers.

The singer, who is currently in Paris, France on her sell-out The Mrs. Carter Show World Tour, shot the campaign for her H&M beachwear campaign in the Bahamas with famed fashion photographers Inez van Lamsweerde and Vinoodh Matadin. 

Check out the clip at


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