Benefits of using T Shirts and Jersey for Brand Promotion

Posted on

When it comes to running a successful business, whether online or at a brick and mortar store, your success often hinges on your ability to effectively market your brand. Yet, elaborate marketing plans, ad space, TV commercials, and billboard ads all cost quite a bit of money. That said, if you are looking for a more inexpensive way to promote your business or product, then you may want to consider brand promotion with jerseys and t-shirts as an alternative. Of course, not all marketing mediums are created equal, but when you are looking for an affordable way to get your brand recognized, a high quality t-shirt or Jersey can do wonders. Nevertheless, you do not have to take our word for it just yet. Instead, here are some of the top benefits of using t-shirts and jerseys for brand promotion.

Affordable And Easy Brand Awareness

Obviously, utilizing jerseys and t-shirts is an affordable and easy way to promote your brand as well as to increase awareness of your company, brand, or service/product. As a new business or a startup utilizing t-shirt and jersey customization is an affordable marketing solution that remains budget-friendly in the long run. Note, you can also save a ton on the shirts or apparel you have custom printed by sticking to three colors for the overall design—not only is this effective for most marketing/advertising promotion signage and apparel, but it is also one of the more inexpensive options.

T-shirts and Jerseys are Always in Demand

T-shirts and jerseys are also great for brand promotion because t-shirts and jerseys never go out of style. The vast majority of people have a favorite t-shirt or jersey that they would wear every day if they could. Therefore, a durable DTG print can be added to your brand promotion so that it can last for a longer period of time and provide a longer promotional cycle for your company

Walking Advertisements

Along those same lines, brand promotion through apparel, in general, equals free walking advertisements. Think about it, not only are you creating a cost-effective way to reach your intended audience, but you are also maximizing your return by turning anyone who wears your shirt or jersey into a brand ambassador. As a result, they will basically be promoting your business everywhere they go in the community. Moreover, this means that people will see your brand and become familiar with it, thereby creating high visibility at a lower cost. Plus, if your apparel ends up on someone’s social media page (Instagram, Facebook, etc.), you will likely amass quite the following, both online and in your neighborhood.

Customer Retention

Promotional products like custom jerseys and bespoke mens shirts create a favorable feeling and often resonate with customers. When customers grow attached to your brand via a cool looking and well-designed jersey or t-shirt, then customer retention is bound to follow.

Move Ahead Of Your Competitors

Moreover, if you want to move ahead of your competitors, then you can opt for custom printed t-shirts and jerseys that can still be personalized with your customer in mind. For instance, you can design apparel with your slogan, logo, and a blank space for personalizing—you can easily add names or numbers at the customers’ or employees’ request. This ensures that your brand t-shirt or jersey will be worn fairly often since most people love to wear something that has been self-designed.

Conversation Starters

Jerseys and brand apparel are great conversation starters. If you are designing something that is eye-catching or unique, you can rest assured that people will be asking about it. This is especially beneficial if you create unique employee t-shirts and jerseys for your family members or really anyone with a vested interest in the success of your business and brand.

Talent Acquisition

Yet another unexpected benefit for brand t-shirts and jerseys is their ability to also attract new talent in addition to customers. Often, many startups or new businesses have trouble finding quality talent to hire. But, with brand promotion via apparel, you can attract future employees as well. This allows you to save money on paid job postings and headhunters when you execute your brand apparel properly.

Unity In The Niche

Speaking of employees, in general, a customized t-shirt or event jersey is one of the easiest ways to bring a group of people together for a common cause. Much like any other kind of uniform or team apparel, a jersey with your brand can help your employees feel like they are a part of the cause—especially if there is a cause to get behind, like going green, a charity event, etc. In fact, printed apparel can be the best option to celebrate an occasion, sports event, cultural function, or business milestone.

A Lasting Impression

One of the nicest things about using custom printed apparel for brand promotion is that it creates a lasting impression. You can ask just about any marketer, a lasting impression for up to 6 months with little investment is definitely an easy win, and that is exactly what brand promotional apparel is—an effortless win.

Customized T-Shirts and Jerseys Look Attractive

Lastly, there is no getting around the fact that everyone loves wearing comfortable t-shirts or jerseys. Moreover, if they look attractive in your shirt and it is made of high-quality material, then you can almost guarantee that your shirt will be seen. Note, this is also a great reason to opt for custom apparel as office dress code for your employees.

Take Away

Ultimately, any way you look at it, marketing and promotion is important. Promotional clothing, whether it is a t-shirt, hoodie, or jersey, is a cost-effective and super-effective marketing strategy that establishes your brand. So, why not take your new business or startup to the next level with one of the most unique brand promotion marketing tactics. That said, if you do not know where to begin your custom business apparel printing adventure, then go to for more information or to start designing your business t-shirts and jerseys today.

Avatar photo

Written by Lola McQuenzie

Lola is one of our busiest writer. She has worked for Catwalk Yourself since 2007. Lola started working with us after she graduating from Central St Martins

Leave a Reply

Your email address will not be published. Required fields are marked *