Alexander McQueen opens Tokyo flagship

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Located in the Aoyama district, it’s the brand’s first flagship in the country, placing Alexander McQueen alongside Balenciaga, Givenchy, Prada and Marc Jacobs in Tokyo’s luxury district.

The 390 square meter space, which opened this week and is set over two storeys, has separate ready-to-wear and accessories sections and follows on from the brand’s accessories-only store, which opened in April 2013. 

The retail concept was conceived by the brand’s creative director, Sarah Burton, along with architectural practice David Collins Studio. The design mixes flora and fauna with added influences from painters Francis Bacon and HR Giger as well as nods to the McQueen label’s history.

A heritage tailored jacket and the famous ‘armadillo’ shoe have been etched onto bespoke plaster panel moldings alongside a range of motifs from the natural world.

“The collections are presented in an environment that feels luxurious and precious which is also reflective of our design ethos,” explained Burton.

The finishes include Calacatta Oro cracked marble flooring with deep pile carpets, and bronze animal feet on furniture, with the material also used to support marble shelves. Other key elements include a one-piece marble staircase and a hanging installation by contemporary artists Takeo Hanazawa and Takao Togashi. 

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