Barbie (2023)

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Barbie’s playful fashion, directed by Greta Gerwig, left a notable mark on fashion by bringing to life the colourful, playful, and nostalgic aesthetic associated with the iconic Barbie doll. The film’s costume designer, Jacqueline Durran, known for her work on films such as Anna Karenina and Little Women, created a range of vibrant and whimsical outfits that celebrated the spirit of Barbie.

The film’s use of bright colours, bold patterns, and playful accessories inspired a trend known as “Barbiecore,” emphasising individuality, creativity, and a sense of playful femininity. Barbie’s playful fashion’s forward and fun-loving style resonated with audiences, encouraging them to embrace bold and unconventional styles.

One of the most iconic looks from Barbie’s playful fashion was the pink sequin dress worn by Margot Robbie’s character, Barbie. This look, along with other colourful and whimsical outfits featured in the film, inspired fashion designers to experiment with playful and imaginative styles.

Barbie’s playful fashion also highlighted the importance of self-expression and creativity in fashion. The film’s emphasis on individuality and fun encouraged audiences to use fashion as a means of self-expression and to embrace their unique styles.

The film’s impact extended to the fashion industry, with designers such as Jeremy Scott of Moschino and Marc Jacobs creating collections that celebrated the playful and nostalgic spirit of Barbie. The film’s portrayal of the iconic doll’s glamorous and fun-loving lifestyle inspired a trend in imaginative and colourful fashion.

In essence, Barbie’s playful fashion influenced fashion by celebrating individuality and creativity, promoting playful and whimsical styles, and inspiring designers to embrace bold and unconventional design.

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Written by Aurora Cami

Aurora is one of our best and most committed contributor and assistant fashion editor, with a keen eye for style and a flair for trend-spotting. Aurora is a key piece of our site as she always adds a fresh and youthful perspective to our team, keeping our readers in the loop with the latest fashion insights and trends.

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