House of Holland
House of Holland Woman Spring Summer 2017 – The focus of Henry Holland’s SS17 collection at London Fashion Week was undoubtedly the designer’s ten-year anniversary of his marching onto the fashion scene. He emulated his original success of ten years ago, and the collection was inundated with slogan t-shirts, created with a modern spin to commemorate his anniversary.
Alongside these iconic slogan tees, Holland’s collection revolved around a modern gypsy feel. The collection was a combination of flowing sleeves, suede accessories, frills, and prints such as gingham, including Holland’s signature, polka dots. The layering and baggy shapes of smock dresses, flared trousers, floor length dress and Bardot crops contributed to the gypsy styles, whilst the design and detail kept the collection true to the designer’s roots.
Alongside the gypsy element the presentation had a girly, summer aesthetic. The designer is said to have taken inspiration from a summer’s afternoon, with patterns representing high teas and afternoon picnics from an ideal British summertime. The florals, ginghams, and summer colours are very apt for a Spring Summer Collection. The orange and blue ginghams on jackets and blouses, delicate yellow floral print dresses and larger embroidered florals were tied together with sections of white lace. Another link to Holland’s style also came in the form of giant sequins on bright coloured pink and blue flares.
Alongside both the gypsy and summery aesthetic, Henry Holland also kept his collection accessible through the integration of streetwear. Mesh was a key layering component throughout the whole presentation, complementing the floral embroidery and layered under the iconic gypsy style pieces. The chunky earrings also made the statement of a sassy street style approach.
The whole collection had a loveable approach with flowers, frills and heaps of attitude.
House of Holland Woman Spring Summer 2017