H&M Misses Estimates Due To Warm Weather

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H&M Misses Estimates Due To Warm Weather


Hennes & Mauritz AB’s fourth quarter revenue missed analysts’ estimates due to unseasonably warm weather across North America and Europe curbing demand for a autumn- winter attire. Sales reached 48.7 billion kronor (or $5.8 billion) , missing out on experts’ estimates of 49.5 billion kronor. November sales has risen by 4% which makes it the second time the retailer’s monthly sales growth has fallen below 10%. Despite blaming this on unfavourable weather, the giant Inditex SA has las week reported its fastest growth in 3 years, suggesting that H&M’s troubles may have other causes than just the weather. Perhaps H&M’s inflexible business model and Inditex’s focus on value for money are bigger factors in this.


H&M Misses Estimates Due To Warm Weather



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Written by Julie Duan

Julie is a finalist studying English Literature at Warwick University with a keen creative spirit. Her obsession with fashion grew out of reading her mother’s Vogues as a child. She is an enthusiastic painter and an even more enthusiastic Beyonce fan. Her style icons include Karl Lagerfeld and her mother.

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