Willie Nelson and sons star in latest John Varvatos Campaign

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The country musician, who is also a celebrated author, poet, actor and progressive activist, was hired as the latest face of the John Varvatos brand for a new fall campaign.

Shot in Des Moines, Iowa by photographer Danny Clinch, the campaign also stars the musician’s sons, Lukas Nelson and Micah Nelson. The trio feature in a three-minute video also directed by Clinch which sees the family band picking out a tune on guitars and a ukulele.

His sons talk about growing up on the road with their father, who refers to his own musical progression; “after you kind of rip off all the other artists, you wind up with your own self there.” 

The video also features Nelson’s aged and pockmarked guitar, Trigger, which has been signed by over a hundred of Nelson’s famous friends and bandmates over the years. 

Lukas Nelson enjoyed the shoot at the 1920s architectural gem Salisbury House: “we all seem to have a similar outlook on life and it was nice to have my whole family together in the same room for this shoot.”

Clinch was also excited to be able to shoot the boys with their dad: “Willie Nelson stands for living your life on your own terms and being respected for it. The shoot showed the strength of the Nelson bond and the film showed the camaraderie and special heartfelt connection between father and sons.”

Previous campaigns have featured musicians including Jimmy Page and Gary Clark Jr., Paul Weller and Miles Kane, Green Day and The Roots.

Watch the video: http://youtu.be/XX4qrcAOqBU


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