Levi’s introduces new Waste < Less jean using recycled materials

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The famous denim brand has launched a new line of Waste<Less jeans, arriving in stores in the New Year, which use recycled PET plastic as a key component.

Teams will collect waste from across the USA — including brown and green drink bottles, clear water bottles and black food trays — which will be shredded and woven into fibers to be used in the manufacture of the jeans.

With a global launch in January in Levi’s stores and online at levi.com, the jeans will retail for $69 to $128. The Spring 2013 men’s line will be available globally, featuring Levi’s 511 Skinny jeans, what the brand calls a new “modern-looking” Levi’s 504 Straight Fit jean and the iconic Levi’s denim trucker jacket. Women in the US and Europe will be able to purchase Levi’s ‘Boyfriend’ Skinny jeans.

The brand’s previous water-saving initiative, the Water<Less collection, saved over 360 million liters of water. Levi Strauss founded his celebrated denim company in 1873.

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