H&M unveils lookbook with shots of new collaboration with Maison Martin Margiela
The lookbook images from the new H&M x Maison Martin Margiela collection contain few shocks, but will provide fans of the two brands with plenty to be pleased about. The Parisian label, founded by Belgian designer Martin Margiela (who has since departed), has stuck to its recent formula of oversized tailoring, loose folds with the odd idiosyncrasy, like the giant doudoune coat worn with mirrored pants.
There are some playful glove details on leather bags and accessories, and we can probably expect the perspex wedge heeled boots (that go up to the knee) to sell like hot cakes.
The menswear offering provides some sharp trousers, with asymmetrical coats in contrasting fabrics. There are some Bob Dylan influences in the ankle boots, the beautiful shearling coat with an ‘inside-out’ effect, and the guitar case-style backpack.
H&M (Hennes & Mauritz) was established in Sweden in 1947 and has long been a staple for affordable fashion buys. The Swedish company’s last major design collaboration was with Marni. Prior to working with the Italian design house, the brand had worked with labels including Versace, Lanvin, Karl Lagerfeld, Stella McCartney and Comme des Garçons.
The collection will be available from November 15 in around 230 H&M stores worldwide and online.