Archive by Alexa at Marks & Spencer

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Archive by Alexa at Marks & Spencer

Earlier this year Marks & Spencer announced their collaboration with Alexa Chung, who, as M&S put it, “explored our rich & extensive M&S archive, to curate this collection of unique pieces.” Available now, this collection is made up of pieces that harbor a distinctive 1990’s vibe with hints of the 1980’s and ‘70’s, a theme reinforced by a campaign video made after a vintage style, featuring models using corded phones and appearing to have been filmed through an early camcorder.

SD_01_T69_0367L_ZZ_X_EC_4  lydia skirt  harry blouse

Among the prominent pieces are slip dresses and camisole tops, two ‘90’s trends that hit heavily at the spring/summer 2016 shows, and square-heeled shoes. Round-toed white trainers, high-waisted mini skirts and a mid-calf pleated skirt meet thin cardigans and ruffled blouses that look like a thoroughly 1970’s staple. Overall, the 29 pieces make up a decidedly trendy collection filled with a throwback take on wardrobe staples.

martha sandal  frances trench  SD_01_T69_8784J_JV_X_EC_0

The Guardian interviewed customers entering M&S in search of the capsule collection, revealing that the department store may have found a strong method for drawing in young shoppers: “I came for Alexa Chung’s style. That’s why I am here,” 18-year-old student Anya Magliano Wright told The Guardian. “I wouldn’t say I am a regular M&S shopper but I like Alexa Chung. It’s the fact that everything she wears is a complete mixture of different categories of style – really girly and then really androgynous.”

Alexa Chung, an English presenter and model, has become known for her style, and is currently working as a contributing editor at British Vogue, as well as presenting a web series for the publication that explores several angles of the fashion industry, from modelling and blogging to designing and buying.

The collection prices range from £19.50 to £89, available online and in Ireland and the UK.

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Archive by Alexa at Marks & Spencer

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Written by Lillie Peterson

Lillie is a graduate from UC Santa Barbara with a bachelor's in Classics and a lifelong fascination for fashion and art. A freelance writer and artist, her hobbies include photography, design, drawing and blogging.

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