Agent Provocateur Spring-Summer 2014 campaign inspired by 1950s suburbia

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Shot in London, the images attempt to convey the “false utopian world” of the 1950s suburban housewife, according to Agent Provocateur’s creative director Sarah Shotton: “I was interested in the irony behind the idea of the ‘Perfect’ woman, unfazed by the everyday pressures of life. Our campaign girl has it all, she’s a lady in the street and a wildcat in the bedroom and the collection mirrors her pretty perfection. It is a fantasy of silk and lace in the modern day world.”

A former face of Gucci and DSquared², American model Hailey Clauson stars in the images taken by legendary fashion photographer Miles Aldridge. “Shooting with Agent Provocateur was like a childhood dream come true where I drop by unannounced on a school friend to find his mother home hovering the kitchen in just her lingerie,” he explained. “These sensations from early adolescence run through all my work like the pink sugar writing inside a piece of well sucked Brighton rock, except the endless word in my rock is woman, woman, woman, woman, woman.”

The 18-year-old model shows off the collection’s bright hues of eye-popping color, peekaboo lace, knee-high splits, delicate embroidery and gingham, all of which contrast with a stark set, designed to replicate a retro domestic idyll. 

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