Frida Giannini

Born: Rome, Italy, 1972

Designer Biography Frida Giannini

Credits are courtesy of Mert Alas & Marcus Piggot

Frida Giannini studied fashion design at Rome’s Fashion Academy. After graduating, Giannini apprenticed at a small-scale fashion house in Italy.

In 1997 Giannini was offered a job at Fendi. After designing ready-to-wear collections for three seasons, Giannini was promoted to designer of leather goods. Giannini’s influence helped to develop and create the success of Fendi’s Baguette bag.

Giannini moved to Gucci in 2002, where she was appointed Design Director of handbags. Two years later, after creative director Tom Ford left Gucci, Giannini was promoted to Creative Director of all accessories. The role saw Giannini take inspiration from Gucci’s archives, updating classic accessories including the Flora scarf pattern.

In 2005 Giannini was again promoted. Appointed as Creative Director of women’s ready- to-wear, Giannini still held her role as designer for all accessories. With main creative control of womenswear, Giannini began to move away from the sexual style Ford had created for the label. Instead, she again took inspiration from past designs, revisited Gucci’s archives.

Giannini took over menswear in 2006 resulting in her appointed as Creative Director of the entire label. The role gave her creative control over Gucci’s advertising campaigns and the responsibility to develop new retail concepts for the stores.

After two years as Creative Director of the entire label, Giannini had increased the overall sales and success of the company. Her recognition with the fashion house was further enhanced when a Nielson study named Gucci the most desirable label in the world.

Giannini has continued the label’s close partnership with UNICEF collaborating with Rihanna on the Tattoo Heart range of bags in 2008.  In 2011 Giannini was honoured by UNICEF for her contributions to the charity’s missions.

Frida Giannini is known for her feminine and distinctly Italian style. She has demonstrated her ability to design collections that are influential on a global market and has received glowing reviews on her contemporary, young and innovative style as she continues to develop and push the luxury fashion house Gucci.

In 2013, Giannini had the opportunity to design costumes for the film Rush, worn by Olivia Wilde and Chris Hemsworth.

On December 12, 2014, Kering SA announced the departure of Frida Giannini and Patrizio di Marco from the company. Giannini planned to oversee the fall/winter collection until Milan Fashion Week and left in early 2015. She was succeeded by Alessandro Michele.

Giannini has been actively involved in philanthropic endeavours. She has long supported UNICEF and received the UNICEF Women of Compassion award in 2011. In 2013, she collaborated with Gucci and joined forces with Beyoncé Knowles and Salma Hayek to launch Chime for Change. This initiative aimed to support women’s and girls’ education, health services, and justice.

Since 2017, Giannini has served on the board of Save the Children. She has undertaken field trips to Jordan and Syria as part of her involvement with the organisation. In 2018, she partnered with retailer OVS for a humanitarian project and created a Christmas capsule collection of sweaters to benefit Save the Children.

Frida Giannini Biography

Avatar photo

Written by Saxony Dudbridge

Saxony Dudbridge was one of the first contributors to the Catwalk Yourself project, Saxony studies International Fashion Marketing and she is responsible for our great History and Designers Biographies sections.

2 thoughts on “Frida Giannini

  1. Hi. In watching the 2019 film documentary “Gucci the Director” starring Frida Gianinni, Gucci Creative Director: I would like to know where I could purchase the Wool, Gold-buttoned Pea Coat, Black or Navy Blue, which Mrs. Gianinni-di Marco was wearing in the film. Thank you. Karen Bach, April 15, 2021 Missoula, Montana USA

  2. error: I just sent you a Post Comment where I asked about the Gold-Buttoned Pea Coat
    which Frida Giannini (Mrs. Frida Di Marco) in the documentary film (2019) Gucci The Director;
    in re-watching this film I see that there are no gold buttons on the jacket, just regular-looking
    buttons. Thank you. Karen Bach, April 11, 2021

Leave a Reply

Your email address will not be published. Required fields are marked *