Pradasphere exhibit to arrive in Hong Kong this November
Prada has announced that its latest Pradasphere event, a blockbuster brand experience exploring the Prada universe, is set to launch November 18 in Hong Kong and will be free to the public.
Situated on top of Central Ferry Pier 4 on the city’s harbor overlooking Kowloon, the custom-built structure will cover the entire roof of the pier, with the exhibition running until December 5.
Inside, visitors will be able to examine 60 complete looks from the last 30 years of the brand’s collections, with extra focus on bags, shoes and materials, alongside rarely-exhibited artefacts.
There will also be an archive of collections with images and videos created in collaboration with auteurs like Roman Polanski and Wes Anderson, Ridley Scott and Yang Fudong, and Pradasphere will show off architectural collaborations with Rem Koolhaas and Herzog & de Meuron. There will also be a special VIP lounge overlooking the harbor. The concept first debuted at London department store Harrods in the month of May this year.
