Kate Moss to Start Eponymous Agency

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Kate Moss to Start Eponymous Agency


After leaving Storm Models earlier this year, it has come to light that supermodel Kate Moss will be starting her own, eponymous agency. “It’s a dream! It’s so weird,” Moss told Business of Fashion in an interview published today.

Modeling since the age of 14, Moss, now 42, is one of the few models from her era still working regularly in campaigns. Now, after leaving her former agency, rather than finding another Moss has decided to foster new talent, and not just models. “You know that film Gia? Faye Dunaway plays the agent. I could so do that! But I want to focus more on managing people’s careers than just [running] a modelling agency. I don’t really want pretty people, I want people that want to sing and dance and act — I want to create stars.”

Lucy Baxter, Moss’ own booking agent, has been working alongside the burgeoning businesswoman to build up what is reportedly a small clientele of models, to develop into a more representative agency. Moss also appointed Camilla Johnson-Hill as her brand and business manager, a sure step away from working with agents as she formerly did. “Kate makes all her own decisions. She’s the CEO.” Johnson Hill stated in the same interview. “I bring things to the table and add some things and help shape things, but every project is hers.”

“One thing that I’ve learned about Kate since I’ve been working with her is that she will not do anything that doesn’t seem authentic to her,” Johnson-Hill continued.  “Every project is led by her, creatively and business-wise.”

A number of former models have gone on to run successful businesses and more, from Elle Macpherson’s intimates collection, to Christy Turlington’s foundation Every Mother Counts, an effort to make pregnancy and childbirth safe for women around the world. A cultural icon all her own, Moss has certainly made a name for herself worldwide – the realization of her new venture will no doubt be closely followed by fans and colleagues around the world.


Kate Moss to Start Eponymous Agency

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Written by Lillie Peterson

Lillie is a graduate from UC Santa Barbara with a bachelor's in Classics and a lifelong fascination for fashion and art. A freelance writer and artist, her hobbies include photography, design, drawing and blogging.

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