Victoria Beckham’s New Merged Line Revealed

It was last month announced that Victoria Beckham would be merging her Victoria Beckham Denim line into the Victoria, Victoria Beckham collection – and today the result of these two juxtaposing lines coming together has been revealed.

Looking to the circus as her frivolous source of inspiration, the key aesthetic aim was « striking colour combinations and graphic motifs of fairground iconography » as her starting point.

Addressing the collection, Beckham has said « The Victoria, Victoria Beckham category has always reflected the other side of my wardrobe and this season has further developed with the integration of  the denim collection and a broad range of separates for the first time… I focused on creating pieces that are easy to wear but still feel special. There is still a sense of fun within the collection and I am excited to see it to continue to develop and evolve into what I believe is a unique proposition for my customers wardrobe. »