Selfridges bringing together ‘Masters’ of couture

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One of the UK’s most popular department stores, Selfridges is celebrating high fashion from September 1 with the launch of its new project, The Masters. Twelve renowned couturiers have been invited to create an exclusive look or capsule collection for the store and to curate a window display at its flagship location on Oxford Street. 

The guest designers, each of whom is designated as « The Master » of a specific aspect of their art, are Jean Paul Gaultier, The Master of Expression; Azzedine Alaia, The Master of Architecture; Dries Van Noten, The Master of the Eclectic; Rick Owens, The Master of the Elements; Marc Jacobs, The Master of Mood; Paul Smith, The Master of Inspiration; Oscar de la Renta, The Master of Elegance; Jun Takahashi, The Master of Subversion; Roberto Cavalli, The Master of Glamour; Stella McCartney, The Master of Modernity; Thom Browne, The Master of Showmanship; and Yohji Yamamoto, The Master of Defiance.

Cinema will also play a key part in the project, as each of the window displays (in place until October 19) will be inspired by a particular film genre. Simultaneously, over a six-month period, The Everyman cinema group will set up an in-store theater at Selfridges to screen a selection of films chosen by the Masters. Among the movies featured are « Funny Face » for Oscar de la Renta, « The Virgin Suicides » for Marc Jacobs, « Children of Paradise » for Azzedine Alaïa and « Shame » for Yohji Yamamoto.

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