Pull & Bear new launch: The first gymwear collection

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Pull & Bear launches its first Gymwear collection. The sporty wardrobe includes more fashionable garments and some practical pieces for working out. The garments have been designed based on the theme : “keep you on the go”.
The clothes are  made for an amateur, professional and casual athletes. There are pockets for keys or smartphones. Shoes are also part of the collection : they are designed with adjustable laces with stoppers.Textiles were chosen to allow better air circulation.
The ad campaign is inspired by Silver Lake, Los Angeles. The video is based on two different shades of colours for the clothing part: one line focuses more on white, grey , black and nude tones. The other trend includes black and grey with a fresh mint vibe.
Soon the man video collection will be also released.
 Pull & Bear new launch: The first gymwear collection


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Written by Fabrizia Sbrega

Interested in discovering new designers, observing everything beautiful and getting inspired by fashion photography, exhibitions, events and street style.

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