Jonathan Saunders Appointed Chief Creative Officer at Diane Von Furstenberg

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Jonathan Saunders Appointed Chief Creative Officer at Diane Von Furstenberg


Effective immediately, Jonathan Saunders has been appointed the Chief Creative Officer at Diane Von Furstenberg. Saunders, hailing from Scotland, closed his namesake label only last year after 12 years in business.

Diane Von Furstenberg, founder and chairwoman of the eponymous company, said of Saunders, “Jonathan’s extraordinary passion for colours and prints, his effortless designs, and his desire to make women feel beautiful make him the perfect creative force to lead DVF into the future. I could not have found a cooler, more intelligent designer and I cannot wait to watch him shine as our chief creative officer.”

Saunders’ latest collections showcased his skill in making unique, well-crafted pieces look effortless and light. His ingenuity in mixing lively colours in both playful prints and geometric shapes no doubt influenced his placement at DVF, and will contribute to his success while there. And considering that both Saunders and Von Furstenberg are committed to putting the woman at the centre of the design, a philosophical congruity is already in place.

“Jonathan is an incredibly talented designer who is able to express his creative vision with great clarity,” stated the company’s CEO Paolo Riva. “He will evolve the identity of DVF and passionately embrace our mission of putting women at the centre of everything we do. I look forward to this partnership with him.”

“The spirit with which this brand was founded is incredibly relevant today,” Saunders stated. “I am thrilled to be part of its next chapter. Diane has a unique ability to deeply connect with women and I am excited to be working with Paolo on the future of the brand.”

While many designers and houses with so many years in the industry have begun retiring or taking steps back from their labels, the question as to who would carry on the creative direction for DVF has circulated without answer. With such positive acclaim from critics and the confidence of both DVF’s founder and CEO, Saunders appears to be the answer to this question.

Jonathan Saunders Appointed Chief Creative Officer at Diane Von Furstenberg


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Written by Lillie Peterson

Lillie is a graduate from UC Santa Barbara with a bachelor's in Classics and a lifelong fascination for fashion and art. A freelance writer and artist, her hobbies include photography, design, drawing and blogging.

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