Jonathan Saunders

Spring – Summer 2014 – Over the horizon of the winter blues comes sunset shades, tinted circle sunglasses and intricate embroidered blooms on organza ensembles. Whilst trance music murmured, in keeping with the psychedelic cool composure, Saunders reworked women’s wear presenting slouchy tomboy attire through satin bomber jackets, shorts and track pants. Giant poppy printed jackets were a defining piece of the collection, radiating a casual opulence similar to the 70s.

Tiered pleated skirts, Asian floral prints, mini dresses and Western shirts worked wonders considering the curious combination. Mutted hair, fresh faced and slightly messy eye make-up made up the models look. Yet it was the interchangeable fluoro colour scheme that panelled jackets, shirts and garments alike that mastered a certain aloof coolness. Elements of seduction were suggested through liquid-like fabrics following the models figures with some see-through segments. A roar of applaud advocates the collection was more than just a success.


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Written by Emma L. Jones

Emma Louise, A fashion and adrenaline junkie who is drawn to bold colours, the controversial as well as the beauty of minimalism. She is fascinated with all things creative and cultural: loves to travel, write and make films that contemplate the psychological and physical aspects of human-life scenarios. Emma is a Photography and Journalism graduate, currently looking after the RTW NY and London fashion weeks.

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