Salvatore Ferragamo

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Spring-Summer 2013 – Pop art was what first came to mind on the Salvatore Ferragamo catwalks this season. The bright colours, like a pantone party or a bowl of sweets, were reminiscent of the mod culture of the 1950s. That style has come back time and time again, particularly in the eighties, and with Electronics “getting away with it” blasting out of the speakers we were transported back to our punk days. The inspiration was LA and its frenetic energy, and although I found it strange that Massimiliano Giornetti chose to feature a British song and based it on a culture that originated in London he “got away with it” as it has since become a worldwide trend. “The culture of sport from one side, pop from the other” was abundantly clear in the choice to bedeck the models in day glow trainers with their fun and stylish dress. This collection was a feast for the eyes.

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Written by Jemma De Blanche

Jemma De Blanche is a fashion and lifestyle journalist with a background in marketing and copy-writing, is in awe of all things creative and loves getting lost in a good book, a beautiful picture or the creativity of new collection. Jemma handles the Fashion in Film pages and the Men's catwalk reviews.

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