Uniqlo and Suno create new capsule collection

Max Osterweis and Erin Beatty have designed the new capsule collection for the Japanese fast-fashion retailer. 

“We wanted to create something sweet, straightforward, and easy,” said Beatty of the collection, which focuses on florals and striped patterns used over a range of blouses, shirts, dresses and jeans. 

Inspired by Japanese-Americana, Beatty described the process as “taking something that felt distinctly American, and then mixing it up in a SUNO way.”

The collaboration is part of Uniqlo’s Designer Invitation Project, which was created to promote emerging talent in New York City. The project has previously born fruit in the form of capsule collections by Charlotte Ronson and Vena Cava. 

Founded in New York City in 2008, Suno initially took inspiration from Osterweis’s large collection of traditional Kenyan fabrics, with the pair also basing the majority of their production in the East African country (a longstanding second home to former screenwriter and fashionista Osterweis).  

The brand has since branched out to include production in India and Peru (home of the label’s knitwear) as well as New York. Suno has also recently collaborated with jeweller Pamela Love and shoe designer Nicholas Kirkwood.  

The Suno & Uniqlo collection hits Uniqlo stores and online from May 27, with prices starting at £14.90 (approx €17.40).

jt/kc